Mobile Marketing for Restaurants
Mobile use is on the rise. Over 20% of Google searches are performed on a mobile device. More than half of local searches for local venues were performed on a mobile device. In the US, 25% of Internet users only access the Internet on a mobile device. 61% of people have a better opinion of brands when they offer a good mobile experience. 25.85% of all emails are opened on mobile phones, and 10.16% are opened on tablets. Your presence on mobile is crucial nowadays.
Mobile Website
Responsive website design means your website is instantly adapted when your users are viewing mobile devices. Responsive sites adjusts to any screen size and resolution. They are easy to read and navigate on all devices, with limited scrolling, panning and re-sizing.
The benefit of having a responsive website is that there’s only a single website to maintain and there’s no need to create a mobile app.
When your website isn’t responsive:
you lose website visitors
customers can’t view your menu
customers can’t quickly find your address
for online orders, users become impatient and leave your site
Mobile users want:
phone, location, menu, and info are easily accessible
click and call phone number
intuitive display and navigation
Mobile users don’t want:
mobile site different than desktop site
site looks bad on a smartphone
text too small to read
navigation doesn’t work well
can’t find your hours
can’t see your address
can’t click to call phone number
It’s important to consider mobile experience for search and social, because search engines and social networks will send traffic, and potential customers, to the door.
mobile users are social media users
Google supports mobile-friendly websites
mobile is good, but you need speed
Mobile App
Here are some pros and cons when you’re considering a mobile website versus mobile app. Mobile apps come with functionality that’s only available on your mobile device - such as notifications, or location-based marketing. However, mobile apps require download, whereas mobile websites provide instant access. And mobile apps are expensive, while mobile websites are cheaper. Generally, we’d recommend mobile websites over mobile apps for most restaurants.
Wi-Fi Marketing
Wi-fi marketing allows you to do much more than simply offer free wireless internet. It’s an easy way for you to collect emails, phone number, and followers; and build a customer database in exchange for the free wi-fi that you provide for guests.
Instead of singing in to your wi-fi with a password, guests sign-in with their email, or phone number, or Facebook or Twitter account. Once they successfully sign in, they get the free wi-fi that they’re looking for, and you get their contact information.
Wi-fi marketing allows you to collect contacts and build your customer database, via:
email
phone
Facebook account
Twitter account
The process for you and your customers is as follows:
Once you have a mechanism in place to collect your customer’s contact information, it’s time look at how to use that information with email & SMS marketing.
You can implement you wi-fi solution with Yelp Wifi, as well as several other solution providers.
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Digibites is a digital agency for Bars, Cafes, and Restaurants. We specialise in digital marketing and creative solutions that will get new customers to your door and keep customers coming back.
Our services include: consulting, online marketing, website design, branding & graphic design. We also provide an online course.