Content Marketing for Restaurants
Content marketing is one of the most effective methods for restaurants to connect, engage and build trust with their customers. Content marketing is especially important if you want to be an established authority in a particular subject, such as gluten-free, vegan, or healthy eating.
Content marketing strategy consists of your blog posts or the articles you post on your website, the emails you send, and your posts on social media channels.
Recent studies say that people are sick of traditional marketing methods, by means of pushing out promotions. Content marketing, however, provides a way to engage your consumers and pull them in with information that capture their interests.
Content marketing has these benefits:
be of value to all your customers
enhance brand visibility and credibility
boost search engine rankings
Create a content strategy, including these elements:
goals
audience
voice and style
Create a content calendar, and stick to a schedule for posting.
There are a variety of the forms of content you can produce, including:
food images
videos
articles
recipes
local events
live streaming
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Digibites is a digital agency for Bars, Cafes, and Restaurants. We specialise in digital marketing and creative solutions that will get new customers to your door and keep customers coming back.
Our services include: consulting, online marketing, website design, branding & graphic design. We also provide an online course.