Email Marketing for Restaurants
First, you’ll need to build an email list. To do so, you could:
advertise on your website
link from social media
implement wi-fi marketing
Next, choose an email marketing provider. Here are several options:
MailChimp
Constant Contact
Get Response
Next, choose an email template. Make sure it’s responsive and viewable on both desktop and mobile.
Next, begin planning your email marketing campaigns. Your campaigns could be one of two types:
regular newsletters - perhaps on a monthly basis
ad-hoc emails - that present specific deals and specials or events
There are three components to you email campaign content:
subject line
content
call to action
The subject line is the first thing your readers see. Even if they don’t open your email, it still has a lot of effect as it gets your brand in front of your customers. Here are 3 quick tips for a great subject line:
generate curiosity
use contextual data
link emails in series together
As for the content, you need to keep in mind two principles - trust and context. The best way to engage and convert customers is to build trust by sending emails that matter to them as individuals. Always ask yourself ‘Would I like to receive this email?’. Focusing on trust and context will make writing your emails a lot simpler.
The call-to-action is probably the most important element to ensure you get conversions. Follow the principle ‘don’t make me think’. The best calls-to-action don’t make people think ‘now what?’. Instead they naturally guide visitors to the next obvious step. Here’s a guide to calls-to-action that get results. Make sure they are:
colourful
relevant
actionable
forceful
targeted
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Digibites is a digital agency for Bars, Cafes, and Restaurants. We specialise in digital marketing and creative solutions that will get new customers to your door and keep customers coming back.
Our services include: consulting, online marketing, website design, branding & graphic design. We also provide an online course.