Twitter Marketing for Restaurants

The elements of a profile include:

• handle

• header

• profile picture

• bio

• website URL

• birthday

Here are the ideas of content you could post:

• post appealing photographs of food

• promote deals of the day

• acknowledge your customers

• spread the news about your local events

• share the insights

• include your chef

Features include:

• create Twitter lists

• host a Twitter chat

• use Twitter moments
  

Advertisements involve:

• promoted tweets

• Twitter ads

Here are two tactics:

• build your follower count

  • ensure your content is shareable

  • use unique hashtags

  • create engaging content (giveaways, contests, questions, surveys)

  • enlist the help of Twitter (social media) influencers

  • include links to your Twitter profile on your website

  • interact with your current followers and retweet their content so they’re more likely to do the same for you

• drive traffic to your website

  • add your website URL beneath your bio on your Twitter profile

  • incorporate links to your website in your tweets

  • retweet any content that includes direct links to your website and/or blogs other people have shared

  • embed tweets on your website with a Twitter Timeline

  • set up Twitter Ads to drive users to a specific landing page on your site

Here are two tips:

• implement hashtags

  • create a hashtag that’s unique to your business so your followers and target audience can easily find you and your content

  • create relevant and memorable hashtags for other groups of tweets such as ones related to a specific campaign you’re running

  • use Twitter Analytics to review your most successful hashtags so you can ensure their use in future tweets

  • don’t overuse hashtags - this may feel and look spammy to your audience (not to mention it isn’t aesthetically pleasing). Also, tweets with more than two hashtags see a 17% decrease in engagement than those with one or two hashtags.

• use keyword targeting in your Twitter Ads

  • search keyword targeting

  • timeline keyword targeting

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Digibites is a digital agency for Bars, Cafes, and Restaurants. We specialise in digital marketing and creative solutions that will get new customers to your door and keep customers coming back.

Our services include: consulting, online marketing, website design, branding & graphic design. We also provide an online course.

About Digibites