Instagram Marketing for Restaurants
Here’s the process to create a profile.
add your bio / description
add your profile picture
add your link
Determine content themes. Content themes could include:
behind the scenes content
user generated content
product demo / showcase
educational
culture focused
fun / lighthearted
customer stories
get to know the team
Create a content plan. A content plan includes these elements:
style guide
composition
color palette
fonts
filters
captions
hashtags
Here’s a guide to strategy on Instagram.
key elements
clear vision and strategy
consistent frequency
familiarity with your audience
clear visual style
choose main goals
showcase your products or services
build your community
increase awareness of your brand
showcase your company culture and values
advertise to potential customers
increase brand loyalty
share news and updates
research the demographics
age
gender
location
education
income
best frequency and timing
Instagram advertising offer a seamless experience for users, and Instagram ads appear in a bold linear format for visual inspiration. It’s a great way to drive awareness, increase customers, and share your story amongst a highly engaged audience.
Here are the steps to set up campaigns via the Facebook Ads Manager:
create a business page and profile
set up your ad
placement
feed
stories
determine your budget
publish
You can also set up campaigns via the Instagram app.
Ad formats include:
photo ads
video ads
carousel ads
collection ads
stories ads
Determine the audience and targeting. Targeting options include:
location
demographics
interests
behaviours
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Digibites is a digital agency for Bars, Cafes, and Restaurants. We specialise in digital marketing and creative solutions that will get new customers to your door and keep customers coming back.
Our services include: consulting, online marketing, website design, branding & graphic design. We also provide an online course.