Snapchat Marketing for Restaurants

Snapchat is a visual social media platform where users can share fleeting pictures and videos

Snapchat terminology:

• snap: a snap is a picture or video that you send through the app to one or more of your friends; the platform deletes content after the recipient has viewed the snap

• stories: stories are snaps that you’d like to share with all your Snapchat friends; stories stay on the app for 24 hours before being deleted

• custom stories: custom stories allows you to create stories together with other people from your friends’ list

• snapstreak: a snapstreak tracks how many consecutive days you and a friend share snaps

• filter: a Snapchat filter is a fun way to jazz up your snaps by adding an overlay or other special effects; filters can change based on special events or holidays, location, or time of day

• lenses: lenses are where AR comes into play, by allowing you to add 3D special effects, objects, and characters to your photos or videos

• geofilter: geofilters are unique to your current location

• snapcode: snap codes are unique QR-style codes that you scan to add friends or access features and content on Snapchat

• chat: chat is Snapchat’s version of instant messenger for individual and group chats; messages disappear after they’re viewed

• memories: memories are snaps and stories that you can save for viewing later, rather than allowing them to disappear

• friends: friends are people you’ve added on Snapchat; you can share snaps, stories, and other content with your friends’ list

• discover: discover is a Snapchat seen where brands share stories with the app’s large audience; perfect for businesses, publishers, and content creators looking to increase engagement and build brand awareness

• snap map: snap map shows your location and the locations of all of your friends

• context cards: context cards use information from Snapchat’s partners to provide additional information about a place mentioned in a snap or allow you to take actions like booking a ride or reserving a table for dinner

• bitmoji: a bitmoji is a cartoon avatar that represents you; it allows you to add personality to your profile and account

• cameo: Snapchat cameos are animated gifs that you can customise with your face and send to friends

• spotlight: Snapchat’s spotlight feature is the place to share video content with a public audience; it allows users to post 60 second videos to the app’s spotlight section; think of spotlight as a place to share your best content int he hope that it goes viral

• snapcash: powers by Square, snapcash is a fast, free, and easy way to send money to your friends via the Snapchat app

Screens include:

• camera screen: think of the camera screen as your home screen; you can take snaps, send snaps, and navigate to other areas of the app

• chat screen: the chat screen is where you’ll find everything that has to do with your friends; here, you can chat with friends, view snaps that they’ve sent you, edit your friend’s list, and make audio and video calls

• stories screen: here, you’ll find your stories, your friends’ stories, and stories from brands and creatives int he discover section

• memories screen: this feature allows you to revisit snaps and stories from days gone by; you can flick between snaps, stories, camera roll, and private snaps

• search screen: here, you can search Snapchat, access games, quickly add friends, and check out what’s currently trending on Snapchat

• profile screen: you can find a collection of your Snapchat information on this screen, e.g., your account info, bitmoji, location on the map, story management, and more

• map screen: on this screen, there are a few things you can do: my bitmoji, place, and friends

• spotlight screen: this screen is the place to find and interact with short viral videos from across the platform

Features include:

• Snap

  • take a picture or video

  • get creative - using creative tools:

    • caption

    • doodle

    • stickers

    • scissors

    • music

    • link

    • crop

    • timer

  • send your snap

• Snapchat Stories

• Snapchat Lenses

• Snapchat Filters

7 ways to marketing your restaurant:

• snap coupons or discount codes

• snap your food

• encourage customers to snap

• limited time specials

• snapchat takeover

• create a snapchat geofilter for your restaurant

• tour your city

Read More

Digibites is a digital agency for Bars, Cafes, and Restaurants. We specialise in digital marketing and creative solutions that will get new customers to your door and keep customers coming back.

Our services include: consulting, online marketing, website design, branding & graphic design. We also provide an online course.

About Digibites