Pinterest Marketing for Restaurants
Pinterest is a social media platform in which users explore, share, and store visual content they find inspiring, helpful, or entertaining
A profile consists of the following elements:
user name
a short description (no more than 160 characters)
your website URL
the email address that will show up for the public
restaurant phone number
restaurant address
The main features are:
pins
post your menu
boards
recipes
cooking tips
drinks
cocktail recipes
wine pairings
restaurant decor
restaurant design
special of the day
table setting
holiday centrepieces
More features include:
private messages
visual search
Pinterest browser extension
instant ideas
filter your searches
Common terms include:
pin: a pin is a visual bookmark that redirects you to another website if you click on it, often the original source
repin/re-pin: when you save a pin that has been posted by someone else, to your board, it is called repinning
board: a board is a place where you save related pins; they re like folders that let you keep your pins organised on the platform
pinner: Pinterest’s users are often referred to as pinners
follower: when you find a pinner who shares appealing content, you can follow that user
source link: a source link is the website URL that a shared pin links to
likes: similar to most social platforms, like a pin to show your support, and that you endorse it
How to use interest for marketing:
distribute your content
build a community
educate customers
drive website traffic and boost online sales
Tactics include:
enable rich pins
repin popular content to your boards
choose the right categories for your content
use unique images and videos
leverage keywords
add hashtags to your content
share your content on other social networks
follow, engage, and interact with other accounts
use social media best practices
DO’s and DON’TS of Pinterest marketing:
DON’T upload pictures to Pinterest from your computer. This will not link back to your website
DO put them on your website and pin them from your site. Not only does this link people directly to your site, but the more links you have going to your website, the higher your search engine rankings can be.
DON’T pin pictures from your site that have no content on your site. If someone has followed the photo to your website it is because they want to read more about the topic of the photo.
DO provide a visible subscription button to your page. If they like the content they may want to subscribe, you should make this as easy as possible.
DON’T direct people to a sales page (the “add to cart” page) with no product information. Prices, reviews, etc are always good to have immediately.
DO provide easy purchasing directions on your site. If it is confusing, or there are technical problems, customers may be deterred from following through with their purchase.
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Digibites is a digital agency for Bars, Cafes, and Restaurants. We specialise in digital marketing and creative solutions that will get new customers to your door and keep customers coming back.
Our services include: consulting, online marketing, website design, branding & graphic design. We also provide an online course.